What You Can Learn From This Years’ Super Bowl Ads
Even when a commercial is fun, has star power, and is executed flawlessly it may not be effective. Ask yourself, what COULD they have done with a blank canvass? You give us Jon Hamm and Brie Larson and we’ll come up with a better spot than what Hellman’s mayonnaise gave us (see below).
You wouldn’t wait for a fire to decide if you need fire extinguishers. You wouldn’t wait until the water breaks to figure out which hospital to rush to. You wouldn’t wait until the stick turns blue… You get the point.
What’s the Plan?
Strategic communications means being more efficient—putting all your ideas, goals, and resources into one cohesive plan. We’re not talking about just marketing and PR, but internal communications with staff, leadership, vendors, investors, donors, etc.
Communications plans make life easier by getting everyone pulling in the same direction..