What’s the Plan?

Written By Kat Hinson

Strategic Communications Plan: What it is and why you need one

For fans of Modern Family Claire asking, “What’s the plan, Phil?” may come to mind. For your organization, I ask you: what’s your communication plan? Most people don’t really know what a strategic communications plan is. So, let me tell you.

Strategic communications means being more efficient—putting all your ideas, goals, and resources into one cohesive plan. We’re not talking about just marketing and PR, but internal communications with staff, leadership, vendors, investors, donors, etc.

Communications plans make life easier by getting everyone pulling in the same direction.

A communications plan identifies:

  • who your audiences are (you probably have more than you think)

  • what should your message be to them?

  • what tactics and technologies can best deliver those messages (and fit your resources)

  • how to measure success, and make necessary adjustments

Tactics such as paid advertising and social media should not be practiced in a vacuum. A solid communications plan gives you a map for when, where, and how to reach all your audiences.

A communications plan provides the tools to stay on track, meet your goals, and allow you to nimbly adjust your strategies when circumstances inevitably change.

 How can JumpStart Communications help you?

  • Assess your organization's current needs

  • Identify your audiences and the most effective ways to connect with them

  • Identify where new technologies and strategies can help you operate at top efficiency and effectiveness

  • Develop innovative tactics to support strategic goals

  • Integrate communications plan into organization's overall strategic plan

  • Train staff about new technologies, media relations, and relevant parts of the plan

  • Work with leadership on strategic goals and support for plan

The JumpStart team works with your organization to develop strategies that fit your needs, often taking advantage of resources you already employ.

We’ll help make sure all your myriad interactions align with your strategic vision.

JumpStart is your partner!

Kat Hinson
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